E1: Why Doing “All the Right Things” Won’t Make You Rich
Build Wealth: Why Women Need to Take the Lead in Their Financial Futures
Financial freedom isn’t about penny-pinching over lattes or searching for coupon codes until your cart looks like a CVS receipt. It’s about building a life that feels expansive—where you can take a month off to travel, say yes to opportunities without guilt, and know your future is secure even while you’re enjoying today.
That’s the heart of Build Wealth, the podcast for ambitious women who are ready to stop sitting on the sidelines of money conversations and finally take control of their wealth.
Why Financial Freedom Isn’t Just About Money
When most people think of financial freedom, they picture a big number in a bank account. But here’s the truth: money itself isn’t the goal—it’s what that money makes possible.
For me, financial freedom has looked like:
Backpacking through Southeast Asia for six weeks
Flying coast to coast for 15+ weddings to show up for the people I love
Taking entire summers off while still investing for my future
These experiences weren’t about reckless spending—they were about intentional planning, investing, and building wealth my way.
Money should be a tool that fuels your freedom, not a source of guilt or stress.
The Wake-Up Call: Why I Re-Defined Wealth
Like many women, I thought I was “doing everything right”:
Paid off my student loans
Contributed to my 401(k)
Lived within my means
But one day, sitting on my cheap couch in my LA apartment, I realized I had no idea what was happening with my investments.
When I finally opened my retirement account, I saw a sea of red numbers and confusing jargon. The books were too advanced, the finance friends spoke another language, and Google left me more frustrated than before.
That’s when it clicked: the world of wealth-building wasn’t speaking to women like me.
Why Women Feel Left Out of Money Conversations
It’s not your imagination—women have been excluded from financial conversations for decades:
Until 1974, women couldn’t open a credit card or business loan without a male co-signer.
Many of our mothers were taught to save, while men were taught to invest and build wealth.
Most financial advice today is still male-dominated, written in jargon, and built around outdated goals.
The result? Smart, high-achieving women feel in the dark about investing.
And yet—when women do invest, we outperform men. We’re patient, consistent, and less likely to panic-sell during downturns.
👉 The problem isn’t women. The problem is the system.
A New Definition of Wealth for Women
Traditional financial planning assumes you want:
A big house ASAP
A 9–5 career for 40 years
Retirement at 65
But modern women have different goals—like travel, creative freedom, health, and family time.
For me, that meant:
Visiting every continent by 30
Taking summers off with my husband
Designing work that fuels me instead of draining me
Wealth isn’t about houses and cars—it’s about freedom, flexibility, and choice.
Money Mindset Shifts That Change Everything
The biggest lesson I learned?
Managing money isn’t about tracking every dollar—it’s about aligning money with your values.
Here’s what actually matters:
Skipping lattes won’t build wealth
Understanding your asset allocation and fees will
Budgeting apps won’t give you freedom
Aligning money with long-term goals will
When I stopped obsessing over $3 decisions and started focusing on strategies that actually grow wealth, everything changed: my confidence, my stress levels, and the lifestyle I could afford.
Key Takeaways: How Women Build Wealth Differently
Financial freedom is lifestyle freedom. It’s about time, choices, and peace of mind.
The financial system wasn’t built for women. But we can master it.
Your goals don’t need to match your parents’ version of the American Dream.
Investing is simpler than you think. Consistency beats stock-picking.
You already have what it takes. Women statistically outperform men as investors.
Why I Started Build Wealth with Katie
I didn’t see enough women in the investing space who looked like me, spoke my language, or valued freedom the way I did.
So I created Build Wealth with Katie—a space where ambitious women can talk openly about money without shame, jargon, or judgment.
Here, we’ll cover:
How to align your money with your goals
Investing strategies made simple
Ditching guilt and outdated money stories
Building a financial plan that works for you and your family
Because wealth isn’t just about numbers—it’s about the life those numbers make possible.
Ready to Build Wealth on Your Terms?
You’re already ambitious. You’re already showing up. Now it’s time to make sure your money works as hard as you do.
👉 Listen to the podcast: Build Wealth on Apple Podcasts / Spotify
👉 Get the free guide: 3 Essential Things Every Woman Should Know About Her Investments
👉 Join the community: Weekly money tips + mindset shifts straight to your inbox
Financial freedom isn’t a dream. It’s a decision. And it starts here.
DISCLAIMER: Build Wealth with Katie is a brand of Miss Fund Your Freedom LLC. Katie Viola is a financial coach and educator—not a licensed financial advisor, accountant, or investment professional. All content is for educational purposes only and should not be considered professional financial advice. You are responsible for your own financial decisions, and Miss Fund Your Freedom LLC assumes no liability for any outcomes.
