
E29 - 5 Investing Mistakes Smart Women Don’t Realize They're Making (Until It’s Too Late)
You’re doing a lot right.
You’re investing
You’re contributing consistently
You’ve got accounts set up
And yet… something still feels off.
Like:
“Shouldn’t I feel more confident about my money by now?”
“Why do I feel so lost when I open my accounts?”
“Am I actually on track… or just hoping I am?”
Here’s the truth:
The biggest investing mistakes aren’t obvious.
They’re the ones that are easy to miss.
And the ones that can cost you the most over time.
Let’s walk through the 5 I see all the time — and how to fix them without spiraling.
Mistake #1: You Think You’re Investing… But Your Money Isn’t Actually Invested
Okay, this one? She’s so sneaky.
Because technically… you DID everything right.
You opened the account
You contributed money
You see a balance
So you’re like, “Cool, I’m investing.”
But then…
The balance barely moves
It doesn’t match what you hear about “the market”
It just… sits there
And here’s why:
Your money is in the account… but it was never actually invested.
The Reality
Your investment account = is like walking into a store in the mall
After you go inside, you still have to buy something.
That’s what your money does when it goes into an investment account.
You still need to buy investments for your money to be invested.
Where This Happens Most
401k contributions with no investments selected
Old accounts rolled into IRAs that forget to be reinvested **
Transfers that never got allocated
Money sitting in:
settlement funds
money market funds
“core positions”
Quick Check (Do This Today)
Log in and look for:
“Settlement fund”
“Cash reserves”
“Money market fund” (like SPAXX, VMFXX)
If you see that?
That’s cash. Not invested money.
Mistake #2: You’re Following… Instead of Leading
You’re smart. Successful. Capable.
But with investing… you’ve been told to “just trust” someone else.
So you:
picked funds (or someone did for you)
set it up
left it alone
And now you don’t actually know what you own.
Why This Feels So Uncomfortable
Because:
You can’t feel confident in something you don’t understand.
So what happens?
Market drops → panic
News headlines → anxiety
Coworker stock talk → FOMO
Even if your portfolio is perfectly fine.
What You Actually Need to Know
Not everything.
Just:
What funds you own
What they track (US? international? Are they bonds?)
Your allocation
Why it’s set up that way
Reframe:
You don’t need to micromanage your money.
But you do need to be the co-pilot, not a passenger.
Mistake #3: Fees Are Quietly Eating 25% of Your Wealth
Okay… this one?
She’s the silent killer.
Because no one logs in thinking:
“Let me check how much this is costing me today.”
The Problem
Fees sound small.
1%
1.5%
2%
And you’re like, “That doesn’t sound like a big deal.”
But…
As your investments compound, so do your fees.
Real Example
Let’s say you’ve got:
$200K invested
$1,500/month contributions
30 years until you retire
With higher fees (~2%):
~$4.2M
With low-cost investing:
~$6.6M
That’s a ~$2.4 MILLION difference.
The Mindset Shift
Stop thinking:
“It’s just 1%”
Start asking:
“What is this costing me in dollars over my lifetime?”
Real Talk:
There’s nothing wrong with getting help.
But there’s a difference between:
being supported
and being dependent
You’ve got to understand what that support is costing you in dollars (not ambiguous percentages) so you can make informed decisions.
Mistake #4: Your Portfolio Is “Good”… But Not Built for YOUR Life
This is where things get spicy.
Because your portfolio might be technically “correct”
But still completely misaligned with the life you want.
The 3 Hidden Mismatches
1. Time Horizon Mismatch
Investing for retirement… but need money in 2 years
Risk level doesn’t match timeline
2. Risk Mismatch
Too aggressive → unnecessary stress
Too conservative → missed growth
3. Liquidity Problem (BIG ONE)
This is the one that leaves you blindsided.
You might have:
retirement accounts
a house
But little money that you can actually use
So you feel:
rich on paper
stressed in real life
You’re building wealth… but not building freedom.
The Fix:
If you want to:
take extended time off
retire early
feel calm about your money
You need:
brokerage investments
cash buffers
flexibility
Not just retirement accounts and a house.
Because if you have money but still feel stuck, unsure, or like you can’t fully relax.
That’s the gap between having money and having real options — and it’s everything.
I break it down here → F.U. Money: The Difference Between Having Money and Having Options
Mistake #5: You Don’t Have a Strategy — Just Decisions
This is the one that keeps you stuck in the mental loop.
It Sounds Like:
“Should I invest this or save it?”
“Should I pay off debt or invest?”
“Am I on track?”
Every time money comes in.
Why It’s Exhausting
Because you’re solving money one decision at a time,
instead of following a system designed for your goals.
So you can setup your money and barely think about it again
While feeling confident that you’re on track for the life you want.
What a Strategy Actually Does
It answers:
Where money goes
What it’s for
What it supports
So instead of guessing…
You know:
These dollars = investing
These = short-term goals
These = spending
And the best part?
You unlock guilt-free spending
Because your future is already handled.
The Real Transformation
This isn’t about “optimizing your portfolio.”
It’s about the shift
from anxiously thinking: “I should be doing okay…”
to confidently living: “I KNOW I’m on track.”
Because:
Clarity creates confidence.
And confidence changes how you live your life.
What To Do Next
Start here:
1. Check your accounts
Is everything actually invested?
2. List your allocation
Do you understand it means?
3. Look at fees
Expense ratios + advisor fees
4. Zoom out
Is your portfolio built for your life?
5. Build a system
Not just one-off decisions
Want Help Figuring Out If You’re On Track?
Because this is where everything clicks:
your actual numbers
your personal goals
your real future
✨ Join the live masterclass to know if your investments are on track for your goals
✨ Download my FREE investing guide to understand YOUR portfolio (fees, allocation, holdings)
✨ Book a 90-Minute Portfolio Review & Decision Support Session
We’ll map:
your portfolio
your gaps
your next move
Final Thought
You’re not making reckless mistakes.
You’re making invisible ones and letting them roll.
And once you see them?
You don’t need to start over.
You just need to adjust.
Disclaimer
This content is for educational purposes only and should not be considered financial advice. Always make decisions based on your personal financial situation.

